Blog
Insights on App Store Optimization, mobile growth, and building better app listings.
A first-try 15–20% conversion lift — with no ASO background
An indie developer with no ASO background rebuilt his Play Store screenshots with Apptonomy — and his first A/B test pointed to a 15–20% conversion lift.
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Easily Manage Your Entire App Portfolio
How Apptonomy's org-project-app model keeps store credentials isolated, ASO strategy unified across platforms, and portfolio management down to minutes a week.
Inside the Audit (09/12): Whether AI Actually Recommends Your App
The AI Discovery Engine queries ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews to measure if and how LLMs recommend your app.
Inside the Audit (07/12): How We Find the Competitors That Actually Matter
The Competitor Discovery Engine uses keyword-based search, quality filters, and scoring to surface 10 high-quality competitors for your ASO strategy.
Inside the Audit (04/12): What Your Icon Looks Like at 29 Pixels
How the Icon Engine combines computer vision, competitive analysis, and color psychology to score your app icon across four dimensions.
Inside the Audit (11/12): Why Your Listing Misses the Intents That Drive Installs
The Intent Engine maps user needs to your listing text, scores coverage gaps, and shows which intents your competitors address that you do not.
Inside the Audit (02/12): Finding the Keywords You Are Missing
How the Keyword Engine runs a 9-tier pipeline across your app and 10 competitors to surface ranked, scored keyword opportunities.
Inside the Audit (12/12): Why Most Apps Leave 21 Markets on the Table
How the L11n (Localization) Analysis Engine checks your store listing across 22 commercially significant languages and scores your localization coverage.
Inside the Audit (08/12): How Store Policies Quietly Kill Visibility
How the Policy Checker catches prohibited terms, misleading claims, and competitor trademark violations before Apple and Google do.
Inside the Audit (03/12): What Your Screenshots Actually Communicate
How the Screenshot Engine uses visual AI to score every screenshot across clarity, coverage, and consistency, then tells you exactly what to fix.