Built from search overlap.
The competitive set comes from actual keyword-search overlap, not a brainstorm or a category chart. The peers it surfaces are the apps genuinely ranking for the same searches your app does.
MARKET INTELLIGENCE
Competitors
Identifies your real competitors automatically, not just the ones you typed into a list, monitors their store presence every day, and surfaces every meaningful change as it happens.
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Moves visibility + conversionDiscoverabilityConversion
What's distinctive.
A five-stage quality filter.
Self-exclusion, same-publisher exclusion, 90-day maintenance currency, a 4.0-plus rating floor, and a review-count tiebreak narrow the set to roughly ten peers that actually compete for your users.
Optional manual curation.
When an analyst needs a strategic peer the discovery layer missed, the set accepts a manual override so a pinned competitor sits alongside the discovered ones.
The methodology.
"Your real competitors are the apps ranking for your keywords, not the ones on your list."
- 1
Discovery
Builds the competitive set from keyword-search overlap, identifying competitors who rank for the same keywords your app does. A five-stage quality filter narrows the field to roughly ten peers:
- Self-exclusion, so your own app never appears in its own peer set.
- Same-publisher exclusion, so your other titles do not crowd out real rivals.
- 90-day maintenance currency, so abandoned apps drop out of the set.
- A 4.0-plus rating floor, so the benchmark holds to a quality bar.
- A review-count tiebreak, used to rank peers of comparable standing.
- 2
Monitoring
Watches each competitor's store presence every day and flags material changes: keyword adds, creative swaps, pricing moves, and category shifts.
- 3
Recommendation
Pairs each detected change with a recommended response that queues into the Weekly Revision Plan, so a rival move becomes a concrete edit you can approve.
- 4
Gap-and-lead rollup
Rolls the set up across keyword overlap, visual category fit, and review-topic coverage to show where peers lead and where they lag against your listing.
Data sources
Live App Store and Google Play search results across the extracted keyword corpus; store category metadata; live competitor listings; review topics (via User Sentiment); installs and rating where store APIs surface them.
AI's role
AI runs the inferred-keyword extraction, the quality-filter judgment on generic terms, and competitor brand resolution against name variants. The five quality filters and the selection rubric are the framework; AI is the runtime that applies them.
A real recommendation, end to end.
This is the shape of a recommendation row in the Weekly Revision Plan. The reasoning, the sources, and the projected impact are part of the row — not buried in a tooltip.
Competitors
Closes a freshly-emerging cluster gap before competitors compound the lead.Three of your top competitors added 'budget tracker' to their subtitles this week. Queue a subtitle change targeting the keyword for this week's Weekly Revision Plan.
- Why
- The keyword has measurable search volume in your target market and sits in an intent cluster where you're currently under-positioned at rank #62. Closing it now keeps a freshly-emerging cluster gap from compounding into a lead.
- Sources
- Daily competitor scraping, Keyword Service (volume + KEI), live App Store search results (current rank).
- Expected impact
- Closes a freshly-emerging cluster gap before competitors compound the lead.
What you get.
- Competitive set: roughly ten ranked peers with overlap metrics.
- Daily change feed: material changes detected per competitor.
- Recommendation rows: paired with each detected change, such as queuing a subtitle change when three competitors add the same keyword.
- Gap-and-lead rollup: where peers lead vs. lag on keyword overlap, visual category fit, and review-topic coverage.
How you act on it.
- Approve, edit, or decline each recommendation in the Weekly Revision Plan.
- Manually curate the competitor set if a key strategic peer is missing from the discovered list.
- Improve the set and every downstream benchmark improves with it, since every other engine measures against this engine's peers.
Free and Basic get the discovered set plus daily monitoring; Pro, Elite, and Enterprise add the curated set, the full change feed, and deeper benchmark integration.
See plans →See who you actually compete with.
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