INSTALL CONVERSION
Scores your app icon across functional clarity, accessibility at thumbnail size, category-aligned color psychology, consistency with your screenshot set, and competitive distinctiveness.
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Deterministic computer vision supplies the measurable inputs: medallion ratio, edge density, contrast against accessibility standards, RGB distance from competitor icons, so the legibility and distinctiveness scores rest on numbers, not taste.
Competitive distinctiveness is measured against the same ten competitors the audit benchmarks everywhere else, so the icon score reflects the store grid your icon actually shows up in, not a generic style guide.
A clear, distinctive, legible icon is the first thing that earns a tap in the store grid, moving the conversion half of organic install growth where installs equal visibility times conversion.
"The icon is the first thing that earns a tap in the store grid."
Vision models classify whether the icon's visual metaphor matches the app's actual purpose.
The engine checks whether the icon's tone matches the listing text and the screenshot set, so the asset reads as one coherent presentation.
Deterministic image processing measures legibility at thumbnail resolution:
RGB distance and visual-uniqueness scoring run against the ten competitors from Competitor Discovery, with a category-color reference for what is expected versus what stands out.
Data sources
Live icon image; listing text and screenshot set (for cross-asset consistency); competitor icons from Competitor Discovery; category-color expectation tables.
AI's role
Vision models classify metaphor, tone, rendering style, and visual distinctiveness. Deterministic image processing supplies the measurable inputs: contrast, ratios, distance metrics. The four-layer rubric is the framework and is human-authored.
This is the shape of a recommendation row in the Weekly Revision Plan. The reasoning, the sources, and the projected impact are part of the row — not buried in a tooltip.
Shift the icon's dominant color away from light blue: three of your top competitors share the same hue.
Free and Basic include analysis only; Pro adds text-variant generation; Elite adds full visual generation.
See plans →Paste any App Store or Google Play URL. Free to start, no credit card required.
Get a free quick audit for your app.