Easily Manage Your Entire App Portfolio
How Apptonomy's org-project-app model keeps store credentials isolated, ASO strategy unified across platforms, and portfolio management down to minutes a week.
Apptonomy Team / You have six apps across two stores, a spreadsheet tracking which credentials go with which listing, three browser profiles to keep client accounts from colliding, and a quiet hope that nobody accidentally publishes the wrong metadata to the wrong store. Meanwhile, the actual ASO work — keyword analysis, competitive benchmarking, screenshot evaluation — keeps getting deferred because the operational overhead of managing the portfolio eats the hours first.
We built Apptonomy to eliminate that overhead. The platform’s structure matches how ASO work actually happens — per product, per client, per team — so you spend your time on optimization decisions instead of account logistics.
The Same Structure at Every Scale
Three real examples of how this plays out:
A developer with three apps creates one organization with three projects. Each project holds the iOS and Android versions of a single app under one roof — one brand voice configuration, one set of competitors, one audit schedule. Monthly audits run automatically and surface prioritized recommendations. Total hands-on management: reviewing what the platform flags and deciding what to act on.
An agency with 20 clients gives each client their own organization. Billing, credentials, and audit data stay fully isolated between clients — enforced by the data architecture itself, not by permissions someone remembers to configure. The agency’s ASO team joins all 20 organizations with a single login and switches between them in a dropdown. No browser profiles. No shared passwords. No risk of publishing Client A’s keywords to Client B’s listing.
A growth team at a mid-market company uses one organization for their two apps across 12 markets. The ASO lead configures weekly audit schedules and reviews the 11-engine analysis as results come in. The VP of Growth pulls up the prioritized recommendations before sprint planning, sees which keyword gaps and creative issues carry the highest projected impact, and decides which improvements to resource that month — without needing a separate briefing from the ASO team. One invoice for procurement. Clear visibility for leadership. The right access level for everyone without IT tickets or manual provisioning.
Those three setups run on the same model: Organizations, Users, Projects, and Apps. What changes is how many of each you need.
Organizations: Where Credentials Stay Safe
Every Apptonomy account starts with an Organization — the container where billing, team membership, and data access converge.
The design choice that matters most: everything inside an organization is visible to its members, and nothing outside it is. This is a hard security wall, enforced by architecture rather than permissions someone remembers to configure. If you manage three clients, each in their own org, their store credentials and audit data are isolated from day one. There is no configuration step to “enable isolation.” There is no checkbox to miss. The separation is structural — which means you can onboard new team members or new clients without an anxiety-inducing permissions review.
Three roles keep access clean:
- Owner: Full control — billing, team management, org settings, and all project operations
- Admin: Team management, org settings, and all project operations
- Member: Access to projects and audit results within the organization
For multi-client work, a single user can belong to multiple organizations simultaneously. An ASO consultant joins Client A’s org, Client B’s org, and Client C’s org with the same login. Each organization sees only its own data. The consultant sees everything they need across clients from one account, with zero chance of cross-contamination.
This also means junior team members can be scoped to specific client organizations without gaining access to others. And for in-house teams, it means the ASO specialist, the product manager, and the VP of Growth all see the same audit results without anyone forwarding PDFs.
One Product, One Project
A Project in Apptonomy represents one product. A fitness tracker app that exists on both the App Store and Google Play is one project. A fitness tracker and a meditation app are two projects.
This mapping is deliberate. ASO strategy is product-level work. Your brand voice, keyword targets, competitive set, and localization priorities belong to the product, not to an individual store listing. Splitting them across separate entries for iOS and Android means duplicating configuration, running disconnected audits, and maintaining twice the setup for the same product. Unifying them means you configure once and the platform applies that context everywhere — keyword recommendations, competitive benchmarks, and creative analysis all reflect the same strategic inputs.
Each project carries configuration that shapes how the platform’s 11 engines evaluate your app:
- Brand voice and extended instructions so the audit engines tailor recommendations to your product’s context. A children’s game and a financial services app get fundamentally different analysis. (These are optional — the engines work well without them and you can add detail as you go.)
- Target markets — the language + region pairs you care about — so analysis and recommendations are market-specific from the start.
- Audit scheduling at your preferred cadence — daily, weekly, every two weeks, or monthly. For the full story on automated monitoring, see Continuous ASO Monitoring That Runs Without You.
- Tracked competitors scoped per project, because your fitness app competes with different apps than your meditation app.
- API key and Figma plugin key for project-scoped integrations that connect to the right product without manual switching.
Both Stores, One View
Inside each project, you connect an App Store app, a Google Play app, or both. Each store connection pulls its metadata — app name, publisher, icon, primary region, and primary language — directly from the store listing when you paste the URL.
The entry point is fast. Paste an App Store or Google Play URL and Apptonomy has everything it needs to run a full 11-engine audit. No console connection required, no API keys to configure, no data exports to wrangle.
When you are ready for deeper integration, each store supports credential-backed connections to App Store Connect or Google Play Console for publishing and additional capabilities. Store credentials are encrypted at rest using Google Cloud KMS and scoped to the individual project. Client A’s App Store Connect credentials live inside Client A’s project inside Client A’s organization. There is no path for them to appear anywhere else.
Audits run independently per store within a project. Your iOS listing gets its own keyword analysis, screenshot evaluation, sentiment review, and prioritized recommendations. Your Android listing gets its own. But both live under the same project, so you see your product’s complete ASO picture across platforms without switching contexts or reconciling reports from two different tools. Same competitive benchmarks. Same brand voice. Same localization targets.
Start With One App
Every new Apptonomy account creates an organization automatically. Add your first app by pasting a store URL, and you have a project with a full audit running in under two minutes. Invite your team, connect your second store, set your audit schedule. Add a new client organization when you take on a new account. The structure grows with you — from a single project to an unlimited portfolio — and the security boundaries hold at every scale.