Coverage breadth
Per marketEvery audit engine runs across every market your app is published to — up to 22 commercially significant languages across the App Store and Google Play.
THE CONSTANT ASO PLATFORM
Every market. Same audit. Same standard.
The audit runs across every commercially significant market. Per-market scores roll up into one portfolio view. No multi-market headcount required — and no per-locale price multiplier.
ASO is constant. So is Apptonomy.
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What it is and why it matters
Most ASO work stops at the home market. The platform you trust on US-EN gets reused — by hand, sporadically — for the next four markets. The next twenty get the original English listing, served by the store as a fallback, and you find out months later that conversion in those markets was always going to be capped by a listing that wasn't for them.
Multi-market ASO is not a translation problem. It is a coverage-and-attention problem. Every market has its own keyword landscape, its own competitive set, its own conversion patterns, its own AI-surface behavior. Running the same depth of audit across every market means either hiring per-market specialists or accepting that most of your markets get the default treatment.
Neither option scales.
How Apptonomy addresses it
The full audit runs across every market you cover, on the same daily cadence as your home market. Per-market scores roll up into one portfolio view; you can drill into any single market to see the engines' findings for that locale.
Localization Analysis cuts through the "looks localized" ambiguity stores create when they serve the original-language listing in markets you never localized. You see, per language and per storefront, exactly where a real localized listing exists vs. where the store is falling back to your default.
Pricing underwrites the claim. There is no per-locale price multiplier; every market and every store is included in your plan. The "every market" scale dimension is not a procurement line item.
In detail
What "every market" means in practice.
Multi-market coverage shows up in four places across the audit — each tied to a specific decision the buyer needs to make.
Localization Analysis
Per localePer-language audit against the same four-pillar framework as the home market. Catches the markets where the store serves your default listing instead of a real localization — the gotcha most ASO tools miss.
Per-market scoring + roll-up
Portfolio · dailyEach market gets its own scored audit; the portfolio view rolls them into one comparable ranking so you can see at a glance which markets are healthy and which are bleeding conversion.
No per-locale pricing penalty
Plan-includedEvery market and every store is included in your plan. The "every market" scale claim is real because pricing underwrites it — not a procurement-conversation upsell.
Same audit. Same standard. Every market you ship to.
Customer example
A mid-market fitness app discovers via Localization Analysis that five of its eight European markets are serving the English listing as a fallback, something the store never surfaced. After shipping properly-localized titles + subtitles + first-screen frames into the Weekly Revision Plan for each, three of those markets cross the 25% conversion-rate threshold within two audit cycles.
Illustrative scenario. Real customer-app outcomes are documented in case studies (forthcoming).
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