---
title: Navigating a Project
description: Find your way around the project shell — the top bar controls, store and locale switchers, and the sidebar.
---

Every project opens into a two-part shell: a global **top bar** that spans the width of the screen and a **sidebar** down the left. The top bar sets your context — which organization, project, storefront, and language you're looking at — and the sidebar takes you to the work.

## The top bar

The top bar carries four labeled dropdowns, left to right, plus a support link and your account menu.

### Org

Switches the active organization. Every org you belong to is listed. Choosing one takes you to the last project you had open in that org (or the first project alphabetically). **Manage Current Org** opens that org's projects view.

### Project

Switches between projects in the current organization. When you switch, Apptonomy keeps you on the same page if it exists for the new project; otherwise it drops you on the new project's **Watchtower**. **Project Settings** at the bottom of the menu opens the current project's settings.

### Storefront

Toggles between **App Store** and **Google Play**. This is the store you're viewing throughout the project — the live listing, audits, keywords, and analytics all follow the selected storefront.

If a store button has no listing attached yet, clicking it prompts you to add that store's URL (see [Add a store you skipped](#add-a-store-you-skipped) below). When only one store is connected, the switcher snaps to it.

### Language / Region

Selects which locale you're viewing. The menu lists the project's **primary** locale (marked *Primary*) plus any target languages you've added. The selection drives the localized listing text and per-locale audit views. Projects with a single locale still show the switcher so the active locale is always visible.

:::note[Storefront vs. locale]
Storefront is the store (Apple or Google). Locale is the language/region within that store. They're independent — you can view the App Store listing in `fr-FR` or the Google Play listing in `en-US`.
:::

## The sidebar

The sidebar is scoped to the project shown in the top bar. At the very top, an app card shows the store icon, app title, and publisher for the selected storefront, so you always know which app you're looking at.

Below that, the navigation is grouped:

- **Top section** (unlabeled) — **Watchtower** (the project home), **Notifications** (with an unread badge), **Live Listing**, and **Performance**.
- **App Discovery** — **Keywords & Clusters**, **AI Discoverability**, **User Intent**, and **Competitors**.
- **Install Conversion** — **Store Text**, **Screenshots**, **Icon**, and **User Sentiment**.
- **Listing Edit & Publish** — **Revision Plan**, **Asset Editor** (with **Listing Text**, **Listing Icon**, and **Listing Screenshots** under it), and **Publishing**.
- **Archives** — **Audit History** and **Publishing History**.

Engine pages that your plan doesn't include show a lock badge; clicking one opens an upgrade prompt instead of navigating. The set of items is the same for every role — Standard members see the same sidebar as Owners.

## Add a store you skipped

If you created the project with only one store, you can add the other one later. In the top bar's **Storefront** switch, click the store that isn't connected yet. Apptonomy prompts you for that store's listing URL, attaches it to the project, and switches you to it. From then on the project spans both stores.

You can also manage store links from the project's **Settings → Store Link** page.

## How this connects to what you do

- Pick your **Storefront** and **Language / Region** first — everything below reflects those choices.
- Start on the **Watchtower** to read overall health, then drill into a specific engine from the sidebar. See [The Watchtower dashboard](/docs/projects/watchtower).

## Related

- [The Watchtower dashboard](/docs/projects/watchtower)
- [Live Listing viewer](/docs/live-listing/viewer)
- [Project notifications](/docs/monitoring/notifications)
- [Create a project](/docs/projects/create-a-project)