--- title: Keywords & Clusters description: Work through the six Keywords tabs to move from raw keyword research to a targeted list. --- The **Keywords & Clusters** page turns a completed audit into a working keyword list. It sits under **Discovery** and is organized into six tabs — **Rank History**, **Analysis**, **Existing**, **Suggested**, **Competitors**, and **Explorer** — that walk you from a high-level read of your keyword health down to the specific terms worth targeting. ## Before you start - Run an audit for the project first. The Analysis, Existing, Suggested, and Competitors tabs read from your most recent completed audit, so an empty page usually means no audit has finished yet. - Check the storefront and locale badges next to the page title. The whole page is scoped to one country and one language at a time; the same term scores differently in different markets. - Use the **Methodology** button (top right) whenever you want the exact rules behind a number. ## The six tabs ### Rank History The **Rank History** tab comes first because it answers the question the other tabs lead up to: did a listing change move your rankings? It plots the observed search positions of your tracked keywords over time for the storefront and market in view. Rank 1 is best, and positions are tracked to the top 50: a hollow point means the app ranked outside the top 50 on that capture, and a dashed segment bridges a period that wasn't captured. On Google Play, search shows only about 20–40 apps per term, so there a hollow point means your app did not appear in Google Play's results. Dashed vertical lines mark your own title, subtitle, and keyword-field changes, and hollow diamonds mark competitor listing changes; when an audit captured one of your changes, its marker's label opens the store change or the audit that recorded it. Pick the market, set the window (30, 60, or 90 days, all time, or a custom range), and group terms to compare them. Summary tiles show **Visibility** (a search-volume-weighted score), **Keywords in top 10**, **Average rank**, and **Slipping**. The **Tracked keywords** table lists every keyword seen in the range with its source (**Yours** if someone on your team added it, **Recommended** if an audit supplied it), its volume, opportunity, relevance, and difficulty scores, its latest rank, and its change and trend over the window. Add terms to tracking or remove them from the table's selection toolbar, and export the table as CSV. Below it, the rank distribution shows how your tracked keywords spread across rank bands in each captured week, the visibility trend and share of voice compare your app with the competitors you chart, and the recommendations card re-reads the audit's recommendations against dated rank and competitor movement. ### Analysis The **Analysis** tab is the summary view. It shows your overall keyword health score, the engine's insights, and the **Cross-field Opportunities** card — terms that appear in one part of your listing but are missing from higher-weight fields like the title or subtitle. Start here to decide whether keywords are a priority for this listing at all. ### Existing The **Existing** tab lists the terms your app already ranks for, plus the keywords the engine extracted directly from your listing text. Each row carries its volume, difficulty, opportunity, and relevance scores and your current rank. The **Identified Clusters** card groups these terms into themes so you can see which topics your listing already covers. Use this tab to find rankings worth protecting and near-miss terms worth pushing higher. ### Suggested The **Suggested** tab lists terms your app does _not_ yet rank for, sorted by opportunity, alongside a **Recommended Clusters** card. These are the growth candidates — new terms with real search demand and manageable competition. Use this tab to pick the keywords you want to work into a revision. ### Competitors The **Competitors** tab shows a keyword matrix: for each of your keywords, which of the competitors in your audit rank for it and where. This tells you how crowded a term is and which rivals you would have to displace. It is about _keyword overlap_ — for adding and monitoring specific competitor apps, see [Managing Competitors](/docs/competitors/managing-competitors). ### Explorer The **Explorer** tab is a lookup tool over Apptonomy's keyword corpus for the storefront and market in view, rather than a step in the audit flow. It opens on your own app: every keyword the app has been seen ranking for in this market within the last 365 days, with its tracking status, last observed rank, popularity, average monthly searches, and first and last seen dates, and a one-click **Track** on each row. The list opens sorted by popularity, then monthly searches; you can sort by last observed rank or first seen instead. The last observed rank is where the app sat the last time that term's search results were captured, not a live rank, so on a keyword you don't track it carries its date, for example **#1 · seen Oct 1, 2026**. A search for your app's own name usually puts it first, which is why brand terms read #1. Use the **Keywords for** picker to switch to one of your tracked competitors, or choose **Search the corpus** to search the whole corpus by term. Click any term to open its page: its search-volume history and observations, difficulty, the apps ranking for it, and related terms. Coverage is the keywords Apptonomy has tracked or audited, not every keyword in the store, and search-volume figures are Google Ads web searches, not store searches. Lists are capped, and a note under the list says so when there is more than it shows. ## Reading the scores Every keyword row uses the same four scores — volume, difficulty, opportunity, and relevance — plus your current rank. Opportunity is the single number to sort by; difficulty and volume feed into it. For what each score means and how the bands are colored, see [Keyword Scoring](/docs/keywords/scoring). ## Related - [Keyword Scoring](/docs/keywords/scoring) - [Keyword Engine](/docs/audit-engines/keyword-engine) - [Managing Competitors](/docs/competitors/managing-competitors) - [Glossary](/docs/glossary)