---
title: Performance Dashboards
description: How to read the store performance analytics Apptonomy pulls from your connected store accounts.
---

The **Performance** section shows your app's real store metrics — impressions, downloads, conversion rate, ratings, and more — pulled from App Store Connect or Google Play Console. Unlike the audit engines, which analyze your listing, these dashboards report what actually happened after people found it.

## Why it matters

An audit tells you whether your listing *should* convert; performance analytics tell you whether it *does*. Watching impressions, conversion rate, installs, and ratings over time is how you confirm that a listing change moved the numbers — and how you catch problems, like a conversion-rate drop after an update, before they compound.

## Before you start

- **Connect a store.** Analytics only appear once your store account is linked. If it isn't, the page shows a **Connect App Store** or **Connect Google Play** prompt. See [Connect App Store Connect](/docs/store-setup/appstore-credential) and [Connect Google Play Console](/docs/store-setup/playstore-credential).
- **Check your plan.** Performance analytics require a plan that includes them — see [Plans & Entitlements](/docs/billing/plans-and-entitlements).
- **Pick a date range.** The date-range picker at the top of the page scopes every metric and the period-over-period comparison.

## How to read it

### The overview

The default view is a set of KPI cards grouped into sections. Each card shows the metric's value for the selected range, a change indicator versus the prior period, and a sparkline. The groupings differ slightly by store:

- **Downloads / Acquisition** — first-time downloads, redownloads, and active devices (App Store); install events, uninstall events, and active devices (Google Play).
- **Store Performance** — impressions, product page views or store-listing visitors, and conversion rate.
- **Hygiene** — review or rating counts and an average-rating gauge.

### The sub-pages

A left-hand nav opens deeper views. Some are common to both stores; others exist only where the store provides the data:

| Sub-page | App Store | Google Play | What it covers |
|---|---|---|---|
| Installs | Yes | Yes | Install volume broken out over time |
| Ratings | Yes | Yes | Rating counts and average over time |
| By Country | Yes | Yes | Metrics broken down by storefront/country |
| Store Funnel | Yes | Yes | Impressions → page views → downloads conversion funnel |
| Cumulative | Yes | Yes | Running totals across the range |
| Before / After | Yes | Yes | Metrics compared around a listing change |
| Sessions | Yes | — | App session activity |
| Installations & Deletions | Yes | — | Installs vs. deletions, including update types |
| Active Devices by Version | — | Yes | Active device counts split by app version |
| Promotional Content | — | Yes | Performance of promotional content / custom store listings |
| Search Terms | — | Yes | The search terms driving store traffic |
| Traffic Sources | — | Yes | Where store visitors came from |

The split reflects what each store exposes: Apple reports sessions and detailed installation/deletion events, while Google reports search terms, traffic sources, and promotional content. Read like-for-like metrics (impressions, conversion rate, ratings) across both, but don't expect a metric that only one store publishes to appear on the other.

:::caution[Store numbers won't match Apptonomy exactly]
These figures come straight from Apple and Google. Apptonomy surfaces and compares them; it doesn't re-derive them. Small differences from the numbers in App Store Connect or Play Console are normal — the two platforms count and window some metrics differently, and active-device figures in particular are typical-day estimates, not exact counts.
:::

### Exporting

Any view can be exported. Use the export menu to download a CSV of the current numbers or generate a PDF performance report for the selected range.

## How it connects to what you do

Performance is the feedback loop for everything else. After you ship a listing change from a revision, come back and use **Before / After** and the conversion funnel to see whether it worked. When conversion or ratings slip, that's the signal to run a fresh audit and open the [Keywords & Clusters](/docs/keywords/workspace) workspace.


## Related

- [Connect App Store Connect](/docs/store-setup/appstore-credential)
- [Connect Google Play Console](/docs/store-setup/playstore-credential)
- [Plans & Entitlements](/docs/billing/plans-and-entitlements)